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Hublot Sapphire Rainbow


“Hublot are introducing the Classic Fusion Sapphire Rainbow watch. To help launch this contemporary timepiece, XK studio created a film that playfully examines the main components of the watch and its craftsmanship.
Intricate mechanics of the HUB1214 movement, crystal cut 45mm-diameter sapphire case, transparent lined rubber strap, and finally, the iconic “flower” made from 487 stones come together in a surreal choreography “  XK studio


Year: December 2021
Client: Hublot
Audio: Zelig Sound

Design & Production: XK studio
Role: design, animation, simulation









Research and development


The catalyzer of all the explorations was the feeling of being genuine and playful, yet transmitting gracefulness to portray the energy that the Sapphire Rainbow Watch irradiates. 
I was very happy to deeply explore lively animations, guided simulations and to try multitude of styles while lighting/shading/rendering in the research and development phase.