Hublot Neon Yellow Saxem


“Hublot are introducing the Classic Fusion Sapphire Rainbow watch. To help launch this contemporary timepiece, XK studio created a film that playfully examines the main components of the watch and its craftsmanship.
The unique and highly technical layout emphasises the spectacular aesthetics of the tourbillon and its contemporary design.” XK studio

Client: Hublot
Audio: Chris Banks
Design & Production: XK studio
Graphic Design: Léo Imbert
Role: set and city design/animation, look dev













Research and development


I focused on the design and motion of the environment, the set and the city.
The main idea of deconstructing and reassembling the core materials from the Neon Saxem watch enabled us to explore a wide range of scenarios where we could capture the essence of the watch while still preserving a sense of playfulness.

















Year: 2023
Client: Hublot
Audio: Chris Banks
Graphic Design: Léo Imbert

Design & Production: XK studio
Team:
CD/AD: Alexa Sirbu, Lukas Vojir
Producer: Yanika Chauhan
Artists: Alexa Sirbu, Lukas Rafik Mayer, Luca Struchen, Lukas Vojir, Nahele Campbell, Nikolai Pulger, Quim Amat, Raquel Villa, Stephan Helbing